Get Leadership Training, Give Employment Opportunities
Invest in your team's leadership development while empowering transitioning veterans. One paid course for your team’s development, gives one team of veterans free access to our program.
How Your Company Benefits
This Isn't Charity. It's Strategic Investment
When you sponsor your veteran (or non veteran) employees to participate in our MacEwan-certified High-Performance Leadership Program, you're not just "giving back"—you're building a stronger organization.
Organizational Impact:
1. Leadership Development for Your Team
- MacEwan University-certified Leadership Training your employees can immediately apply
- Enhanced decision-making, resilience, and adaptability skills
- Improved communication and team dynamics
- MacEwan University-certified Leadership Training your employees can immediately apply
2. Stronger Safety and Team Culture
- Veterans bring community and duty-oriented mindsets that elevate workplace culture
- Proven track record in high-risk industries (developed by All Around Performance, specialists in high-risk organizations)
- Leadership that prioritizes accountability and team success
- Veterans bring community and duty-oriented mindsets that elevate workplace culture
3. Reduced Training and Recruitment Costs
- Access to pre-trained, MacEwan-certified veteran talent pool
- Higher Engagement—veterans value purpose-driven work and value alignment
- Faster onboarding—veterans adapt quickly and require less hand-holding
- Access to pre-trained, MacEwan-certified veteran talent pool
4. Corporate Social Responsibility Without the Red Tape
- Measurable community impact—every sponsorship creates a direct career outcome
- Authentic ESG/DEI credentials—supporting veterans resonates with stakeholders
- Tax benefits placeholder—Are sponsorships tax-deductible as charitable donations or business expenses?—Yes, it is a marketing expense as they get their name on the website
- Measurable community impact—every sponsorship creates a direct career outcome
5. Competitive Advantage
- Pipeline of motivated, high-performing talent unavailable to competitors
- Recognition as a veteran-friendly employer (without mandatory public commitments)
- First access to graduates from each program cohort
- Pipeline of motivated, high-performing talent unavailable to competitors
ROI Snapshot:
- Cost per veteran sponsored: $1500, your employee gets trained, 1 veteran gets trained
- Value of All Around Performance Leadership Training: $1800
- Recruitment cost savings: significant reduction in hiring manager labour costs by streamlining the hiring process
How Veterans Benefit
Your Sponsorship Changes Lives
When you sponsor a course, you're funding more than Opportunities —you're restoring purpose, dignity, and opportunity.
What Veterans Gain:
1. Career-Ready Certification
- MacEwan University continuing education certificate in high performance leadership
- 3-day intensive covering leadership, self-efficacy, decision-making, and purpose alignment
- Competitive edge in job applications and interviews
- MacEwan University continuing education certificate in high performance leadership
2. Immediate Employment Pathways
- Direct introductions to employer partners (including your organization)
- Resume and interview coaching that translates military experience into civilian value
- Access to job board and networking events
- Direct introductions to employer partners (including your organization)
3. Skills Translation
- Learn to articulate military leadership in business language
- Understand civilian workplace culture and expectations
- Bridge the "insider knowledge" gap that holds veterans back
- Learn to articulate military leadership in business language
4. Confidence & Community
- Rebuild identity and structure lost in transition
- Connect with other veterans navigating the same journey
- Ongoing mentorship and support network
- Rebuild identity and structure lost in transition
5. Restored Purpose
- Alignment between skills, values, and career path
- Opportunity to continue serving—just in a different capacity
- Reduced risk of underemployment, financial stress, and mental health challenges
- Alignment between skills, values, and career path
Social Impact
Every veteran placed in meaningful work strengthens families, reduces homelessness and mental health costs, and contributes to Canada's economic productivity.
The Sponsorship Model—The Ways to Partner
Choose Your Level of Impact
01 Sponsor a team of veterans
Sponsor your employees AND fund additional transitioning veterans
- Investment: [$1500 for your employee, 1 veteran is sponsored for free]
- You Receive: MacEwan-certified Opportunities for your team, enhanced Career capacity, improved retention + access to UTC talent network + employer partner recognition
02 Become a Corporate Champion
Sponsor multiple cohorts annually, fund transitioning veterans at scale
- Investment: (your choice! The cost of sponsoring 1 veteran is $1500)
- You Receive: Priority access to all graduates, co-branded marketing opportunities, board advisory input, annual impact report
03 Donate your Aligned Services
Donate career or training services to our pool of veterans
- You Receive: Priority access to all graduates, co-branded marketing opportunities, board advisory input, annual impact report
All Partners Receive:
Access to our veteran talent database
No hiring obligations—recruit when you're ready
Yearly impact updates on veterans you've helped
Invitations to networking events
Recognition as a UTC Employer Partner (optional public acknowledgment)
Success Stories—Sponsors & Veterans
See the Impact in Action
22
Veterans placed in meaningful careers
100%
Privately funded—no government reliance
MacEwan University
certified leadership program
50
of participants report increased career confidence
Partnership Process
Four Simple Steps to Impact
Discovery Call (15 minutes)
- Discuss your goals, team size, and sponsorship interests
- Learn about program dates and veteran demographics
Employee Enrollment
- Nominate veteran (or non veteran) employees for next cohort (if applicable)
- Receive confirmation and program details
Next Program Starts:
Second week of every month (mon-wed)
Seats Available:
20 seats available for each cohort
Empower Veterans. Elevate Your Business.
Join the employers building stronger companies, communities, and country.
Become a Partner:
Partner with us to connect with skilled veterans ready to contribute to your organisation. Fill out the form to explore how your business can support veteran careers while strengthening your workforce.
